British Airways and Avios needed more bums on seats to Madrid. Our solution was simple. Give people a virtual taste of Madrid and then invite them to experience it for real.

We created an immersive 360° film that showcased Madrid in all its glory.

We took over the Sunday Times Travel magazine and gave away bespoke VR goggles, inviting viewers to experience Madrid from the comfort of their sofa.

We handpicked a selection of exciting places around Madrid sharing some insightful local knowledge.

We then introduced DR to the world of VR by retargeting those who had viewed the video via social and display banners.

Promoting price messages to encourage direct bookings.