Crafted as an exploration of the fifth flavour, Umami, Johnnie Walker Blue Label’s new limited release needed a creative partner to bring it to life.

To capture the true essence of this special whisky, and its unrivalled depth of flavour, we created a full picture campaign that brilliantly brings the liquid to life using visual cues, sumptuous textures and seemingly limitless animation. We created a world, which visually tells the story of the flavour notes and characteristics of this elusive launch and celebrates its collaboration with renowned chef, Kei Kobayashi.