With over 90,000 followers, Facebook was the natural platform to continue the minicruise story. By introducing Frank & Betty from our mini world scenes, fans were tasked with working out where in the world Frank and Betty were from their holiday snaps.

On returning from their European adventures, Frank and Betty were hungry for more. So we created and sent out mini characters to the winners of our Facebook campaign so they could take Frank and Betty with them on their minicruise adventure.

To continue the Frank and Betty minicruise story we sent the loveable characters off on another adventure. But instead of getting followers to guess where in the world they were based on holiday snaps, this time they had to track them down in a google street view style treasure hunt. By following clues and hints released on twitter and Facebook, those who managed to track them down first were rewarded with a free minicruise for two.