With awareness of Cats at Battersea very low, and with Battersea’s new cattery over subscribed with cats, they needed a campaign to raise awareness of their cats. Hence the ‘Cat takeover’, this campaign sees all the cats of Battersea coming together and putting themselves in the lime light, rather than the dogs.
Capturing the cheeky yet loveable personalities of the some of the cats at Battersea looking for a new home.
Press | Poster | Outdoor
Press | Poster | Outdoor
Press | Poster | Outdoor
Press | Poster | Outdoor
The cats even took over the escalator panels on tube
Giving people the opportunity to show and share their support by putting their feline friend in the takeover campaign.
Case study of how the cats took over Battersea.
To build intrigue, steal the headlines and ultimately spread awareness that the cats are taking over Battersea in a big way.
Transforming the street bollards around Battersea to look like scratch posts throughout the duration of the campaign.