The Cigna 360 well-being survey helps people around the world to understand more about their inner well-being. Our job was to encourage people who wouldn't normally take part in such a survey to get involved and share their results with others.

Meet the WELLBEINGS. A colourful collection of critters that represent people's inner well-being in five key areas.

Every answer given transformed the characteristics of the critter.

At the end, not only were they given their Cigna 360 well-being score, they also received their own unique set of cute critters which represented their well-being.

They were then encouraged to download and share their critters with family & friends on social networks.